The Brand Guidelines set the rules for Pliant’s visual identity. Follow these rules strictly to maintain consistency and build brand equity.

<aside> ⚠️ For more detailed information on how to use our brand, please refer to our complete brand guidelines

</aside>

Logos

Wordmark and Symbol.png

Our logotype and logomark are the two identifiable marks of the brand. On this page, you'll find the basic information about how to use it.t

Minimum size

Wordmark_minimum_size.png

Our logotype should never be used smaller than 56px width in digital and 15mm width in print.

Symbol_Minimum_size.png

Our logomark should never be used smaller than 14px width in digital and 6mm width in print.

For the version with the box, it's 32px width in digital and 13mm width in print.

Clear space

Wordmark_clear_space.png

Our logotype should never be used smaller than 56px width in digital and 15mm width in print.

Symbol_Clear_space.png

The clear space is defined by the width of the base of our logomark.

Incorrect usage of the logos